Technical SEO is the foundation of a well-optimized website. While on-page and content-related SEO elements help drive traffic, technical SEO ensures that search engines can crawl, index, and understand your site efficiently. In this guide, we’ll explore six essential technical SEO tips that will help improve your website’s visibility and performance in search results. 1. Verify...

Did you know that up to 180 million people use generative AI each day? This rapid adoption isn’t surprising when you consider how AI product descriptions are transforming e-commerce businesses today. Product descriptions can significantly boost sales while simultaneously improving your website’s search engine optimization (SEO). However, creating them manually is...

Google’s search engine processes over 8.5 billion searches daily, and artificial intelligence now powers a significant portion of these results. The AI impact on search engine optimization (SEO) has become increasingly evident as Google introduces sophisticated AI features that transform how search results are delivered and ranked. Consequently, traditional SEO practices...

Modern marketing teams and content creators now rely heavily on AI content creation tools, with nearly 45% of marketers incorporating AI into their content development process. While AI can streamline workflows, content creators must balance automated efficiency with human authenticity. This balance is essential for effective content creation and crucial for Search Engine...

Tips for Using PPC Data & SEO Together to Optimize Conversions [Last revised: September 10, 2018] Data from Adwords PPC campaigns can be useful for integration with search engine optimization projects. For this PPC data to be useful you should be accurately tracking conversions. With conversion tracking in place, you have the confidence that you are sharing your successful...

How To Save Unlinked Brand Mentions in Google Sheets, Check for Links and Get More Traffic This process can help automate the search for pages with brand mentions and provide a scalable way to identify those that do not have links to your site. This process can build hundreds of valuable links over time when executed well. The example below is for automating the process of finding...

Updating or building a new website can be a hectic time, but it’s important not to forget about how essential it is to optimize your website for search engines. That means attention to detail in different places and a solid understanding of the position your website is in. Building websites optimized for search engines is how we spend a lot of our time. So we thought it would...

When working with WordPress or other open source content platforms that offer plugins it is common to find multiple robots tags on page. If you cannot understand why a page is set to noindex but wasn’t set by you, here is a simple way to find out if your site has multiple meta robots tags. Simply fire up Screaming Frog and enter your site into the search bar. Let the scan...

One of the biggest challenges I’ve ever faced doing SEO work has been overtaking a negative SERP for a branded keyword. In this example, the branded keyword was returning a result from a prominent publisher about a local court case. There was actually no relation to the case but in this unfortunate example there happened to be some similarities in the brand names involved....

By default, microdata will be stripped from the WordPress content editor. This is important, as some webmasters will want to use microdata, a way of defining structured data, to help improve high-value page content. Structured data tells search more about our site, and can be used to better interpret information. Check out schema.org for a full list of data types, not all of which...