SEO & Content
We craft ethical SEO plans that support traffic growth and improved rankings. But that doesn’t mean that we won’t look for short-term opportunity or lose sight of what matters most, conversions. You’ll receive an individualized search engine optimization plan that focuses on valuable, high-quality content for end users and a healthy technical SEO profile.
Most SEO engagements start with an in-depth audit of the site. We offer one-time consulting agreements and ongoing support tailored to your business. Together, we design and implement an SEO strategy to get your website in front of users when they are searching for your products or services. We can get it there.
SEO Plans Tailored to Your Project
Technical cleanup and site health improvements may offer short-term traffic gains, or right the ship on what will be a longer-term correction. But content marketing and ongoing testing will continue to fuel new traffic from search engines.
Every site is unique. Your improvement plan may include some or all of the following service areas:
- Technical SEO Audit
- Keyword Research
- Local SEO
- E-Commerce
- Content Marketing
- Audits, Monitoring, and Support
Technical SEO Audits
Our technical audit covers 180+ checkpoints using a combination SEO tools and manual review by humans. This paints a clear picture of the technical makeup of the website and indicates where content support is needed.
Indexed Content
Structured Data
Crawl Errors
Page Titles
International
Robots.txt
XML Sitemap
URL Structure
Canonicalization
Internal Links
Site Speed
Mobile Indicators
Mobile Site Speed
Mobile Usability
Meta Descriptions
Headings
Images & Videos
Social Signals
Curious about site health? We use several tools during our audit process, but one is SEMRush. Many of our customers choose SEMRush as a means of tracking site health and SERP rankings over time.
Local SEO
Localized experiences provided by search engines are how users often find a service provider or product. A local SEO campaign can increase the chances you are included in search engine results for local queries like map packs and rich snippets.
Citations
Citations are mentions of your business with name, address, and phone number (NAP). Major data providers help distribute your business info for inclusion in maps and other popular services. Citations should be consistent to avoid confusion for users and search engines.
Reviews & Ratings
Reviews and ratings are major factors for users choosing your site over competitors in a local search result. A pro-active reputation management campaign helps drive reviews to the most valuable platforms and gather valuable feedback from your customers.