Search Engine Optimization

Our Approach

Search engine optimization is important in building engagement and creating website conversions. Your website needs to be in front of users when they are searching for your products or services. We can get it there.

We focus on ethical SEO tactics to support a long-term plan for search engine traffic growth. We’ll create an individualized search engine optimization plan that focuses on valuable, high-quality content for end users and a healthy technical SEO profile.

Most SEO engagements start with an in-depth audit of the site.  We offer one-time consulting agreements and ongoing support tailored to your business. Together, we design and implement an SEO strategy to get your website in front of relevant target audiences.

We’ll also ensure you have a healthy website to satisfy technical SEO standards.

A Unique Plan for Every Project

Every site is unique. Our improvement plan may include some or all of the following services:

  • Local SEO
  • Keyword Research
  • Technical SEO
  • E-Commerce
  • Content Marketing
  • Audits, Monitoring, and Support

Technical cleanup and site health improvements may offer short-term gains and quick improvements but content marketing and ongoing testing are often the long-term factors in maximizing traffic from search engines. We’ll create a plan for content that is relevant for users searching for your product or service.

Technical SEO Audits

Indexed Content
Structured Data
Crawl Errors
Page Titles
International

Site Speed
Mobile Indicators
Mobile Site Speed
Mobile Usability

Robots.txt
XML Sitemap
URL Structure
Canonicalization
Internal Links

Meta Descriptions
Headings
Images & Videos
Social Signals

Our technical SEO audit covers 180+ checkpoints. This paints a clear picture of the technical makeup of the website and indicates where content support is needed.

Curious about site health? We use several tools during our audit process, but one is SEMRush. Many of our customers choose SEMRush as a means of tracking site health and SERP rankings over time. (Affiliate Disclosure: SL Development is a SEMRush Partner)

Case Study: Site Architecture & Internal Linking

Details matter. See how our work helped increase organic traffic 30%+ in 90 days by improving the page structure and internal linking.

Local SEO

Concerned about the duplicate, inconsistent or lack of citations for your business? Or reputation (or lack thereof) online?

We can help. Share some information about your website with us and we’ll provide a quote for you.

Localized experiences provided by search engines are how users often find a service provider or product. A local SEO campaign can increase the chances you are included in search engine results for local queries like map packs and rich snippets.

Citations are mentions of your business with name, address, and phone number (NAP). Major data providers help distribute your business info for inclusion in maps and other popular services. Citations should be consistent to avoid confusion for users and search engines.

Reviews and ratings are major factors for users choosing your site over competitors in a local search result. A pro-active reputation management campaign helps drive reviews to the most valuable platforms and gather valuable feedback from your customers.