
Category: Advertising


How We Increased e-Commerce Revenue 30% and Cut Ad Costs
How We Increased e-Commerce Revenue by Optimizing PPC and Paid Search We recently had the chance to work on a campaign to increase e-Commerce revenue for Google Search and Facebook Ads for a consumer electronics manufacturer. The client came to us with active campaigns but in a relationship with a vendor that had gone stale, looking…
How to Use Pay-Per-Click Data for Search Engine Optimization
Tips for Using PPC Data & SEO Together to Optimize Conversions [Last revised: September 10, 2018] Data from Adwords PPC campaigns can be useful for integration with search engine optimization projects. For this PPC data to be useful you should be accurately tracking conversions. With conversion tracking in place, you have the confidence that you…