Retargeting strategies have become game-changers in digital marketing. A single remarketing campaign can boost conversion rates substantially, and it’s why nearly 56% of companies now use remarketing to acquire customers. Marketers trust retargeting to raise brand awareness 70% of the time, and 92% say it outperforms search, email, and display advertising. Platforms like...

AdWords optimization is important in having successful and healthy campaigns which lead to conversions and ultimately more sales for your business. Often, when people are setting up or monitoring AdWords campaigns, basic optimization steps are ignored. If taken, these basic steps could easily boost and help the account. Whether you are setting up a brand new account or trying to...

How We Increased e-Commerce Revenue by Optimizing PPC and Paid Search We recently had the chance to work on a campaign to increase e-Commerce revenue for Google Search and Facebook Ads for a consumer electronics manufacturer. The client came to us with active campaigns but in a relationship with a vendor that had gone stale, looking for a fresh set of eyes to maximize their spend...

Tips for Using PPC Data & SEO Together to Optimize Conversions [Last revised: September 10, 2018] Data from Adwords PPC campaigns can be useful for integration with search engine optimization projects. For this PPC data to be useful you should be accurately tracking conversions. With conversion tracking in place, you have the confidence that you are sharing your successful...

One of the biggest challenges I’ve ever faced doing SEO work has been overtaking a negative SERP for a branded keyword. In this example, the branded keyword was returning a result from a prominent publisher about a local court case. There was actually no relation to the case but in this unfortunate example there happened to be some similarities in the brand names involved....

Running a more effective lead generation advertisement Running an advertisement online is a great way to generate more leads for your business. If not done well, it can result in a lot of money spent when you need it the most. So – to get the most out of your lead generating ads, make sure to take a look at the following. Targeting the right audience Among the biggest...