Advertising Archives - SL Development

4 Effective AdWords Optimization Tips for Beginners

AdWords optimization is important in having successful and healthy campaigns which lead to conversions and ultimately more sales for your business. Often, when people are setting up or monitoring AdWords campaigns, basic optimization steps are ignored. If taken, these basic steps could easily boost and help the account. Whether you are setting up a brand…

InAdvertising

How We Increased e-Commerce Revenue 30% and Cut Ad Costs

Our Mission: Increase Revenue and Optimize PPC We recently had the chance to help increase e-Commerce revenue and assist with some PPC and Facebook advertising for a great client, who manufactures consumer electronics. The client came to us with active campaigns but in a relationship with a vendor that had gone stale, looking for a…

InAdvertising SEO

How to Use Pay-Per-Click Data for Search Engine Optimization

Use PPC Data to Help with SEO Data from Adwords PPC campaigns can be useful for integration with search engine optimization projects. For this PPC data to be useful you should be accurately tracking conversions. With conversion tracking in place, you have the confidence that you are sharing your successful visit information with Adwords. This…

InAdvertising Digital Marketing SEO

Basic SEO Tips: 5 Steps to Eliminate Negative SEO

One of the biggest challenges I’ve ever faced doing SEO work has been overtaking a negative SERP for a branded keyword. In this example, the branded keyword was returning a result from a prominent publisher about a local court case. There was actually no relation to the case but in this unfortunate example there happened to be some…

Category: Advertising