SL Development

Digital Marketing Insights

Your ultimate resource for staying ahead in digital marketing, where we provide valuable insights, practical tips, and the latest trends to elevate your online presence and achieve your business goals.
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Guide to dataLayer event tracking in Google Analytics 4 and Google Tag Manager

With the switch from Universal Analytics to Google Analytics 4, collecting data from your website will be more detailed and a bit more complicated. All Ga3 support has ended and you need to have Ga4...
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What to Consider When Updating a Live Shopify Store

As a store on Shopify grows it’s common that owners look to enhance the look and feel of the website to boost traffic, sales, and conversion rates. We find no shortage of documentation...
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5 Tips for Writing Effective Facebook Ads

Facebook can be a great tool to generate leads & increase traffic to your website. Facebook’s 1.45 billion daily active users have become a huge market for business owners looking to advertise....
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AdWords Optimization Tips for Beginners

4 Effective AdWords Optimization Tips for Beginners

AdWords optimization is important in having successful and healthy campaigns which lead to conversions and ultimately more sales for your business. Often, when people are setting up or monitoring...
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How We Increased e-Commerce Revenue 30% and Cut Ad Costs

How We Increased e-Commerce Revenue by Optimizing PPC and Paid Search We recently had the chance to work on a campaign to increase e-Commerce revenue for Google Search and Facebook Ads for a consumer...
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How to Use Pay-Per-Click Data for Search Engine Optimization

Tips for Using PPC Data & SEO Together to Optimize Conversions [Last revised: September 10, 2018] Data from Adwords PPC campaigns can be useful for integration with search engine optimization...
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Automate the Search for Unlinked Brand Mentions

How To Save Unlinked Brand Mentions in Google Sheets, Check for Links and Get More Traffic This process can help automate the search for pages with brand mentions and provide a scalable way to...
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Building a Website Optimized for Search Engines in 2018

Updating or building a new website can be a hectic time, but it’s important not to forget about how essential it is to optimize your website for search engines. That means attention to detail...
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3 Ways to Improve Page Speed Scores for WordPress

Page speed is an important factor for search engine ranking algorithms. Larger websites powered by WordPress have a tendency to run slow as a result of a range of factors. Here are a 3 quick ways to...
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