Digital Marketing Insights


How We Increased e-Commerce Revenue 30% and Cut Ad Costs

Our Mission: Increase Revenue and Optimize PPC We recently had the chance to help increase e-Commerce revenue and assist with some PPC and Facebook advertising for a great client, who manufactures consumer electronics. The client came to us with active campaigns but in a relationship with a vendor that had gone stale, looking for a…

Automate the Search for Unlinked Brand Mentions

How To Save Unlinked Brand Mentions in Google Sheets, Check for Links and Get More Traffic This process can help automate the search for pages with brand mentions and provide a scalable way to identify those that do not have links to your site. This process can build hundreds of valuable links over time when…

Guide to dataLater Event Tracking with Google Analytics

Google Data Layer Event Tracking Example When including Google Analytics with Tag Manager you need to use the data layer to store important event activity if you want to send custom events. Our example will demonstrate how to create a trigger in Tag Manager that watches for dataLayer for your event information. This listenerĀ in Tag…