Digital Marketing Insights
5 Tips for Writing Effective Facebook Ads
Facebook can be a great tool to generate leads & increase traffic to your website. Facebook’s 1.45 billion daily active users have become a huge market for business owners looking to advertise. However, it can be tough to stand out among the millions of puppy videos, DIY videos, and ads every day. So how do...
4 Effective AdWords Optimization Tips for Beginners
AdWords optimization is important in having successful and healthy campaigns which lead to conversions and ultimately more sales for your business. Often, when people are setting up or monitoring AdWords campaigns, basic optimization steps are ignored. If taken, these basic steps could easily boost and help the account. Whether you are setting up a brand…
How We Increased e-Commerce Revenue 30% and Cut Ad Costs
How We Increased e-Commerce Revenue by Optimizing PPC and Paid Search We recently had the chance to work on a campaign to increase e-Commerce revenue for Google Search and Facebook Ads for a consumer electronics manufacturer. The client came to us with active campaigns but in a relationship with a vendor that had gone stale, looking…