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Latest From Our Blog

InAdvertisingSEO

How to Use PPC Data for SEO

Using PPC Data to Help with SEO Data from Adwords PPC campaigns can be useful for integration with search engine optimization projects. For this PPC data to be useful you should be accurately tracking conversions. With conversion tracking in place, you have the confidence that you are sharing your successful visit information with Adwords. This…
InSEO

Automate the Search for Unlinked Brand Mentions

How To Save Unlinked Brand Mentions in Google Sheets, Check for Links and Get More Traffic This process can help automate the search for pages with brand mentions and provide a scalable way to identify those that do not have links to your site. This process can build hundreds of valuable links over time when…
InAnalytics

Guide to dataLater Event Tracking with Google Analytics

When Google Analytics is setup via Tag Manager it will not pick up an event like this: ga(‘send’,’event’,’somecategory‘,’someaction‘) When including analytics with tag manager use the data layer to store the event activity and create a trigger in tag manager to watch for the event. We’re creating a listener for tag manager on the dataLayer to…
InWordpress

3 Ways to Improve Page Speed Scores for WordPress

Page speed is an important factor for search engine ranking algorithms. Larger websites powered by WordPress have a tendency to run slow as a result of a range of factors. Here are a 3 quick ways to help speed up WordPress and improve page speed scores. Enable Compression in .htaccess An easy way to do this…
InSEO

Use Screaming Frog to Find Multiple Meta Robots Tags

When working with WordPress or other open source content platforms that offer plugins it is common to find multiple robots tags on page. If you cannot understand why a page is set to noindex but wasn’t set by you, here is a simple way to find out if your site has multiple meta robots tags….
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