Advertising & Media Buying
Navigating the dynamic landscape of advertising channels is essential to captivating audiences and driving business success. Our advertising and media buying services are designed to not only keep pace with the constantly changing digital environment and ever-evolving consumer behavior but to lead, ensuring your brand’s message reaches the right audience at the right time.
How We Plan Your Advertising & Media Buying
First and foremost, we prioritize understanding your business goals, target audience, and unique value propositions. We’ll meet with you and actively listen to your insights and learn about your industry, so we gain a comprehensive understanding of your brand.
Plan & Develop
Customized strategies to fit your business
Based on the insights gathered through our meetings and platform audits, we plan and develop a tailored advertising strategy. This involves:
Selecting the most effective channels & platforms, such as: Meta, Snapchat, TikTok, LinkedIn, Pinterest, OTT providers (Hulu), YouTube
Determining how campaigns will be placed on the paid media funnel (TOF, MOF, BOF)
Allocating your budget to channels effectively in order for objectives to be achieved
Buying and negotiating media that gives more exposure for your budgets and schedules
Crafting compelling ad text and creatives
Aligning the plan with your overall marketing objectives
Knowledge & Experience
Digital marketing experts
Our team is armed with extensive knowledge and years of hands-on experience. We know and follow the ever-changing trends of the industry and know what works and what doesn’t. As a result, we develop superior media plans that drive results for your business.
Analyze & Optimize
Continuous improvement is key to our approach.
Continuous improvement is key to our approach. With our ad platform management tools and customized data dashboards, we let the analytics tell the story and identify areas for optimization. This continual process ensures that your advertising efforts are dynamic, responsive, and consistently delivering optimal results.
Implement & Execute
Make it so!
With the strategy in place, we launch campaigns across the chosen platforms, monitoring performance, and ensuring that every element aligns with the established plan.
Knowledge & Experience
Digital marketing experts
Our team is armed with extensive knowledge and years of hands-on experience. We know and follow the ever-changing trends of the industry and know what works and what doesn’t. As a result, we develop superior media plans that drive results for your business.
Plan & Develop
Customized strategies to fit your business
Based on the insights gathered through our meetings and platform audits, we plan and develop a tailored advertising strategy. This involves:
Selecting the most effective channels & platforms, such as: Meta, Snapchat, TikTok, LinkedIn, Pinterest, OTT providers (Hulu), YouTube
Determining how campaigns will be placed on the paid media funnel (TOF, MOF, BOF)
Allocating your budget to channels effectively in order for objectives to be achieved
Buying and negotiating media that gives more exposure for your budgets and schedules
Crafting compelling ad text and creatives
Aligning the plan with your overall marketing objectives
Implement & Execute
Make it so!
With the strategy in place, we launch campaigns across the chosen platforms, monitoring performance, and ensuring that every element aligns with the established plan.
Analyze & Optimize
Continuous improvement is key to our approach.
Continuous improvement is key to our approach. With our ad platform management tools and customized data dashboards, we let the analytics tell the story and identify areas for optimization. This continual process ensures that your advertising efforts are dynamic, responsive, and consistently delivering optimal results.
Boost Website Conversions
By strategically targeting your audience and showcasing compelling content, you can increase the likelihood of converting social media traffic into meaningful actions on your website, such as sign-ups, downloads, or purchases.
Drive More Traffic
Social media advertising serves as a powerful tool to direct users from various social media platforms to your website, increasing overall visibility and creating opportunities for them to explore your products, services, or content.
Generate Increased Sales
By creating compelling ads and utilizing effective targeting, you can increase the visibility of your products or services to a relevant audience, ultimately driving conversions and contributing to increased sales.
Gain Actionable Insights
Through analytics and data metrics, you can refine your advertising strategy, optimize content, and make informed decisions to continuously improve campaign performance.
Social Advertising Management
Our role is not just limited to creating ads; we’ll manage the whole operation, from developing a strong strategy to implementation and performance optimization.
Crafting A Strong Strategy
Effective social advertising begins with a strategy. We conduct a thorough analysis of the client’s business objectives, target audience, and industry landscape. We then leverage that information to identify the optimal social platforms that align with the client’s goals while also highlighting the areas of the paid media funnel (Top-Of-Funnel, Middle-Of-Funnel, Bottom-Of-Funnel) that fit the strategy’s objective.
Top of Funnel
Building awareness about you / the problem you address
Middle of Funnel
Teaching people how to choose a solution
Bottom of Funnel
Explaining why your product is the best solution
Targeting Selection and Formation
Effective social advertising begins with precise targeting. We assist in selecting and forming your target audience, ensuring your ads reach the right people at the right time. This involves demographic analysis, interest targeting, and geographic considerations.
Ad Creation
Crafting compelling ads is crucial for grabbing attention. Our team specializes in the creation of visually appealing and persuasive ads tailored to the unique characteristics of each social media platform. We focus on enhancing engagement and driving desired actions.
Pixel Configuration and Conversion Tracking
Pixel configuration and conversion tracking are integral components for understanding the effectiveness of your social advertising. We ensure proper pixel setup and implement robust conversion tracking mechanisms, providing valuable insights into user behavior and campaign performance.
Budget Management
Efficient budget management is essential to maximize the return on investment. We work closely with you to establish budget allocations, set spending limits, and optimize spending across different social platforms We also utilize bid strategies, explore A/B testing, and select proper ad placements for every creative asset to ensure your budget is utilized effectively to achieve your advertising goals.
Streaming TV and Media Advertising
In today’s landscape, cord-cutting has become commonplace, with households opting out of traditional cable or satellite TV services. Instead, they embrace a variety of OTT (Over-The-Top) platforms for their entertainment. Given the expense of multiple media subscriptions, many users turn to free ad-supported options for some of their services. Streaming Ads offer distinct advantages compared to conventional TV.
Benefits of Streaming TV Ads
Targeted Ads
Traditional TV ads guess their audience, while OTT enables precise targeting using user demographics and interests.
Non-Skippable
OTT ads require full views, ensuring guaranteed impressions, unlike platforms allowing ad skipping.
IP-Based Delivery
OTT ads use IP-based delivery, accessing valuable user data for enhanced targeting.
User-Control
Viewers control when they watch, offering optimal opportunities to reach them with ads before, during, and after their favorite shows.
Streaming TV Ads Management
Strategy Development and Planning
Thorough strategic planning to identify the right platforms (Hulu, Roku, Amazon Fire TV) while locking in on targeting specifics (demographics, geography, behavior) to ensure your ads are tailored to reach the right audience at the right time. Additionally, when applicable, our planning involves flighting media. This allows the client’s media to concentrate budget on high-impact periods, capture audience attention at peak periods, and align with broader marketing strategies or promotions taking place throughout the year.
Campaign Implementation and Media Buying
Ensure that streaming video campaigns are implemented and flighted according to strategy while confirming that ads are optimized for various devices, including smart TVs, streaming devices, and mobile phones.
Performance Monitoring and Optimization
Regularly monitor campaign performance and track metrics to gain insights on optimizations that can lead to goal achievement.
Budget Management
Effectively managing your budget in OTT advertising requires a strategic approach to maximize ROI. We work closely with you to set dates for flighting media so you can concentrate your budget during periods that matter most while allocating budget to channels and tactics that yield the best results.
YouTube Ads
YouTube has over 2 billion logged-in monthly users and over 15% of them are from the United States. As the second-largest search engine behind Google, this presents an amazing advertising opportunity for marketers to target specific audiences and prospects with ads driven to build brand awareness, drive traffic, boost sales, and leads, while continuously providing long-term ROI for your advertising budget.
With over 2 billion logged-in monthly users, YouTube stands as the second-largest search engine globally. This vast audience offers an exceptional advertising opportunity, allowing marketers to precisely target audiences, build brand awareness, drive traffic, and generate sales and leads. YouTube ads consistently provide long-term ROI for your advertising budget.
YouTube Targeting Capabilities
YouTube ads offer versatile targeting, including (but not limited to):
- Demographics
- Interests
- Contextual Targeting
- Behavioral Interests
- Lookalike
- Retargeting
Leveraging these targeting options, we craft engaging YouTube ads that effectively reach diverse audiences using various ad formats.
- Display Ads
- Overlay Ads
- Video Ads
- Discovery Ads
- Bumper Ads
YouTube Ads Management
Research and Strategic Planning
In-depth research informs our strategic planning for YouTube. After understanding our client’s goals, target audience, and industry, we help identify at which point in the media funnel to target consumers and recommend the ideal ad formats that will resonate with their audience while also driving performance.
Campaign Implementation
From strategy to action, we precisely execute our planned campaigns, incorporating compelling content and effective targeting strategies.
Conversion Tracking
Implementation of robust conversion tracking mechanisms to gauge the effectiveness of your YouTube ads in driving desired actions.
Performance Monitoring and Optimization
Continuous monitoring of campaign performance, coupled with proactive optimization strategies to maximize impact and efficiency.
Budget Management
YouTube offers various ad formats, including TrueView, Bumper Ads, and Discovery Ads, each with its own pricing structure. We’ll allocate budget strategically among these formats based on your campaign objectives. Along with analyzing performance data, adjusting bid strategies, and exploring A/B testing, we ensure that every dollar spent contributes to achieving your desired outcomes
Social Media Advertising
The ever-changing social media landscape requires a reputable partner with the know-how, proficiency, and experience to adeptly develop, manage, and optimize campaigns. SL Development has supported hundreds of businesses, across diverse industries and markets, with their social media advertising strategies, implementation, and execution. Whether it’s on Meta, TikTok, Snapchat, Twitter, or LinkedIn, we’ll craft engaging social ads that are customized for every touch point in the conversion path.
Why Implement Social Media Advertising?