Tracking Digital Marketing Success
SL Development will help establish a consistent reporting process with standardized conversion metrics. A process to monitor performance for natural and paid traffic streams.
Setup & Configuration
Analytics setup for a single site, multiple sites, cross-domain reporting or any other complex configurations for Google Analytics. Integration with Adwords and Google Tag Manager as required. Get a full spectrum of reports to use for behavior and marketing measurement.
Clients seek our support to review defined conversions, or establish goals for the first time, and confirm they are all working. Our audit will establish a work plan to track all meaningful site engagement events and conversion points. This data should be clearly reported by traffic channel and align with business objectives.
Conversion Rate Optimization
When a website has a significant impact on a business’s bottom line it becomes more important to run conversion testing. Learn from your customers and prospects. By managing content, buyer experiences and perception, we can test different combinations of changes for an impact on conversion performance.
Expect transparent reporting and a meaningful analysis. Data is presented to you in regularly scheduled reviews. Continued improvement and success are enabled by comprehensive reporting that measure the effectiveness of your campaigns or tests.