As a store on Shopify grows it’s common that owners look to enhance the look and feel of the website to boost traffic, sales, and conversion rates. We find no shortage of documentation available for a new store setup. But very little for owners who want to update a live Shopify theme. Or simple details about the upgrade to Shopify Plus. Choosing Shopify vs. Shopify Plus...

Updating or building a new website can be a hectic time, but it’s important not to forget about how essential it is to optimize your website for search engines. That means attention to detail in different places and a solid understanding of the position your website is in. Building websites optimized for search engines is how we spend a lot of our time. So we thought it would...

By default, microdata will be stripped from the WordPress content editor. This is important, as some webmasters will want to use microdata, a way of defining structured data, to help improve high-value page content. Structured data tells search more about our site, and can be used to better interpret information. Check out schema.org for a full list of data types, not all of which...