One of the biggest challenges I’ve ever faced doing SEO work has been overtaking a negative SERP for a branded keyword. In this example, the branded keyword was returning a result from a prominent publisher about a local court case. There was actually no relation to the case but in this unfortunate example there happened to be some similarities in the brand names involved....

Running a more effective lead generation advertisement Running an advertisement online is a great way to generate more leads for your business. If not done well, it can result in a lot of money spent when you need it the most. So – to get the most out of your lead generating ads, make sure to take a look at the following. Targeting the right audience Among the biggest...

Thinking About SEO For a New Business It’s a common scenario. A new hyper-local small business needs to get their website ranked for their desired service based search phrases. In competitive markets, it’s not always going to be easy. Here are a few things to consider when speaking to someone about SEO for a new small business website. Sitemap Creation – Tell...