Retargeting strategies have become game-changers in digital marketing. A single remarketing campaign can boost conversion rates substantially, and it’s why nearly 56% of companies now use remarketing to acquire customers. Marketers trust retargeting to raise brand awareness 70% of the time, and 92% say it outperforms search, email, and display advertising. Platforms like...

In today’s digital landscape, businesses are constantly seeking ways to gain a competitive edge. Leveraging data analytics has become essential for crafting marketing strategies that truly resonate with target audiences. By harnessing the power of data-driven insights, companies can make informed decisions, optimize their marketing campaigns, and achieve measurable results...

One of the biggest challenges I’ve ever faced doing SEO work has been overtaking a negative SERP for a branded keyword. In this example, the branded keyword was returning a result from a prominent publisher about a local court case. There was actually no relation to the case but in this unfortunate example there happened to be some similarities in the brand names involved....

Running a more effective lead generation advertisement Running an advertisement online is a great way to generate more leads for your business. If not done well, it can result in a lot of money spent when you need it the most. So – to get the most out of your lead generating ads, make sure to take a look at the following. Targeting the right audience Among the biggest...

Thinking About SEO For a New Business It’s a common scenario. A new hyper-local small business needs to get their website ranked for their desired service based search phrases. In competitive markets, it’s not always going to be easy. Here are a few things to consider when speaking to someone about SEO for a new small business website. Sitemap Creation – Tell...