SL Development

Digital Marketing Insights

Your ultimate resource for staying ahead in digital marketing, where we provide valuable insights, practical tips, and the latest trends to elevate your online presence and achieve your business goals.
AdWords Optimization Tips for Beginners

4 Effective AdWords Optimization Tips for Beginners

AdWords optimization is important in having successful and healthy campaigns which lead to conversions and ultimately more sales for your business. Often, when people are setting up or monitoring...
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How We Increased e-Commerce Revenue 30% and Cut Ad Costs

Table of Contents Toggle How We Increased e-Commerce Revenue by Optimizing PPC and Paid SearchPrioritize and Optimize Sales Sources by Paying Attention to Multi-Channel Attribution ModelsReduce Waste...
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ppc-seo-integration

How to Use Pay-Per-Click Data for Search Engine Optimization

Table of Contents Toggle Tips for Using PPC Data & SEO Together to Optimize Conversions1. Explore the Search Query Report in Google AdsDon’t Look Past Keywords With Lower Conversion Rates2. Use...
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Automate the Search for Unlinked Brand Mentions

Table of Contents Toggle How To Save Unlinked Brand Mentions in Google Sheets, Check for Links and Get More Traffic1. Setup Google Alerts RSS Feed2. Create a new IFTTT Applet – RSS to Google...
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Building a Website Optimized for Search Engines in 2018

Updating or building a new website can be a hectic time, but it’s important not to forget about how essential it is to optimize your website for search engines. That means attention to detail...
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city_light

3 Ways to Improve Page Speed Scores for WordPress

Page speed is an important factor for search engine ranking algorithms. Larger websites powered by WordPress have a tendency to run slow as a result of a range of factors. Here are a 3 quick ways to...
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screaming-frog-scan

Use Screaming Frog to Find Multiple Meta Robots Tags

When working with WordPress or other open source content platforms that offer plugins it is common to find multiple robots tags on page. If you cannot understand why a page is set to noindex but...
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negative_seo_dark_cloud

Basic SEO Tips: 5 Steps to Eliminate Negative SEO

One of the biggest challenges I’ve ever faced doing SEO work has been overtaking a negative SERP for a branded keyword. In this example, the branded keyword was returning a result from a...
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Search Engine Optimization Services

Stop WordPress and TinyMCE from Stripping Microdata in Content

By default, microdata will be stripped from the WordPress content editor. This is important, as some webmasters will want to use microdata, a way of defining structured data, to help improve...
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