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Digital Marketing Insights

Your ultimate resource for staying ahead in digital marketing, where we provide valuable insights, practical tips, and the latest trends to elevate your online presence and achieve your business goals.
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September 22, 2025

Healthcare Social Media Marketing: What Actually Works in 2025 [Expert Guide]

Social media has rapidly evolved from a casual communication channel into one of the most powerful tools in healthcare marketing. In 2025, patients are no longer passive recipients of care, they’re...
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August 26, 2025

6 Basic Technical SEO Tips for Managing a Website with Google Search Console [2025 Update]

Technical SEO is the foundation of a well-optimized website. While on-page and content-related SEO elements help drive traffic, technical SEO ensures that search engines can crawl, index, and...
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July 29, 2025

How To Use AI To Write SEO-Optimized E-Commerce Product Descriptions

Did you know that up to 180 million people use generative AI each day? This rapid adoption isn’t surprising when you consider how AI product descriptions are transforming e-commerce businesses...
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May 20, 2025

7 Proven Retargeting Strategies For Increased Conversions

Retargeting strategies have become game-changers in digital marketing. A single remarketing campaign can boost conversion rates substantially, and it’s why nearly 56% of companies now use remarketing...
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January 17, 2025

Google AI’s Impact on SEO: What You Need to Know to Stay Ahead

Google’s search engine processes over 8.5 billion searches daily, and artificial intelligence now powers a significant portion of these results. The AI impact on search engine optimization...
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November 12, 2024

How to Use AI Content Creation Without Losing The Human Touch

Modern marketing teams and content creators now rely heavily on AI content creation tools, with nearly 45% of marketers incorporating AI into their content development process. While AI can...
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October 22, 2024

How to Leverage Data Analytics for Effective Marketing Strategies

In today’s digital landscape, businesses are constantly seeking ways to gain a competitive edge. Leveraging data analytics has become essential for crafting marketing strategies that truly...
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March 11, 2024

Guide to dataLayer event tracking in Google Analytics 4 and Google Tag Manager

With the switch from Universal Analytics to Google Analytics 4, collecting data from your website will be more detailed and a bit more complicated. All Ga3 support has ended and you need to have Ga4...
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January 9, 2019

What to Consider When Updating a Live Shopify Store

As a store on Shopify grows it’s common that owners look to enhance the look and feel of the website to boost traffic, sales, and conversion rates. We find no shortage of documentation...
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