5 Tips for Writing Effective Facebook Ads
Facebook can be a great tool to generate leads & increase traffic to your website. Facebook’s 1.45 billion daily active users have become a huge market for business owners looking to advertise....
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4 Effective AdWords Optimization Tips for Beginners
AdWords optimization is important in having successful and healthy campaigns which lead to conversions and ultimately more sales for your business. Often, when people are setting up or monitoring...
How We Increased e-Commerce Revenue 30% and Cut Ad Costs
How We Increased e-Commerce Revenue by Optimizing PPC and Paid Search
We recently had the chance to work on a campaign to increase e-Commerce revenue for Google Search and Facebook Ads for a consumer...
How to Use Pay-Per-Click Data for Search Engine Optimization
Tips for Using PPC Data & SEO Together to Optimize Conversions
[Last revised: September 10, 2018]
Data from Adwords PPC campaigns can be useful for integration with search engine optimization...
Automate the Search for Unlinked Brand Mentions
How To Save Unlinked Brand Mentions in Google Sheets, Check for Links and Get More Traffic
This process can help automate the search for pages with brand mentions and provide a scalable way to...
Building a Website Optimized for Search Engines in 2018
Updating or building a new website can be a hectic time, but it’s important not to forget about how essential it is to optimize your website for search engines. That means attention to detail...
3 Ways to Improve Page Speed Scores for WordPress
Page speed is an important factor for search engine ranking algorithms. Larger websites powered by WordPress have a tendency to run slow as a result of a range of factors.
Here are a 3 quick ways to...
Use Screaming Frog to Find Multiple Meta Robots Tags
When working with WordPress or other open source content platforms that offer plugins it is common to find multiple robots tags on page. If you cannot understand why a page is set to noindex but...
Basic SEO Tips: 5 Steps to Eliminate Negative SEO
One of the biggest challenges I’ve ever faced doing SEO work has been overtaking a negative SERP for a branded keyword. In this example, the branded keyword was returning a result from a...