Category: Analytics

InAnalytics

Guide to dataLater Event Tracking with Google Analytics

When Google Analytics is setup via Tag Manager it will not pick up an event like this: ga(‘send’,’event’,’somecategory‘,’someaction‘) When including analytics with tag manager use the data layer to store the event activity and create a trigger in tag manager to watch for the event. We’re creating a listenerĀ for tag manager on the dataLayer to…