Paid Search (Pay-Per-Click)
PPC Advertising Services
It’s critical to stay on top of the latest tools and trends for paid search and PPC campaigns. Our expertise spans emerging ad formats, new site extensions, tracking codes, and conversion optimization strategies. We assist in selecting and identifying the best opportunities for paid search, transforming your search marketing plan into a metrics-driven campaign. Our comprehensive services include campaign management and monitoring, ensuring optimal results while alleviating the intricacies.
Paid Search Management
Beginning with PPC Audits, we meticulously review account performance and configuration, crafting a tailored work plan for improvement. Our campaign planning and setup are far from generic; we customize strategies based on your product, service, and market. Ongoing support is crucial for safeguarding your marketing investment, with our management approach aimed at minimizing waste.
Here’s some benefits you can expect from our paid search management strategy:
PPC Cost Management
Active monitoring and improvements to maximize your spend and create more conversions.
Conversion and Call Tracking
All of our campaigns are configured to track conversions, calls, and/or purchases.
Competitive Research + Analysis
However much of the market share you hold, we can help define the competitive landscape.
Keyword Discovery and Selection
We'll select keywords that fit your objective and budget. We'll refine keywords based on performance.
PPC Performance Monitoring
From bid adjustments to creative refinements, a pro-active approach to campaign management.
Ad Creation and Extensions
Effective text ads will be written. Extensions used to maximize visibility, with compelling ads.
PPC Case Study: Enhancing an IT Services Business’ PPC Efforts To Draw In Quality Conversions and Web Traffic
Strategic PPC campaigns led to notable improvements in web traffic, conversion rates, and search impression share, emphasizing the importance of PPC advertising for businesses. See how our work helped increase the volume of web conversions.